The social and media landscapes across the United States have been changing for years, and continue to change even faster than before, creating marketing challenges for small businesses across the country. The quickly disappearing reach of the traditional media such as newspapers, television, shoppers, and radio are among the changes. Newspaper paid circulation continues to decline nationwide, and the audience share of TV and radio stations follow similar trends.  Following suit and either going longer periods between publishing due to usage degradation, or closing, are Yellow-Page-style books.

Of course, the leading catalyst of these changes is the advent of the Internet. Most of the traditional media have their own Web sites, and offer only sponsor logos and static banner and tile advertising. This alone falls far short of intercepting the way people are actually using the Web today to make purchasing decisions and interact on a social level with one another, unfortunately. Search Engine Optimization (SEO) and Search Engine Marketing (SEM) are just a couple of the key components in developing a Web strategy that works.

Hence, the creation of OurNEWSCafe.com, which provides the missing links for the small business owner to reach the increasing number of people who are utilizing digital devices to receive the information they want and need. One of the most important missing links is social media marketing.

Where do consumers turn first to find a local business?

According to a recent Nielsen Online survey, 50% of consumers surveyed said they turn to search engines to find a local business, followed by yellow pages directories at 24%, Internet-based yellow pages directories at 10%, local newspapers at 4%, and white pages directories at 3%.

The e survey found that consumers use search engines 72% more than they did two years ago, when a similar survey was conducted. Source: Nielsen Online/WebVisible survey, Feb. 2009

OurNEWSCafe.com is a top online brand management and social media marketing firm. If you don’t have a Web site, we’ll build you one. Your product or service will “organically” rank in the search engines when people are conducting online searches for them, thanks to the search-engine-optimization analysis we conduct. For the business owner, it means more opportunities to get their messages directly to the people who are looking for them. We’ll geo-target your site so people in your community who are searching for your service find it, not people in China.

We professionally manage the exploding social media marketing platforms of Twitter, Facebook and others to place your messages directly in front of the people who will have the opportunity to act on them. Our proprietary systems draw followers from your local area to your Twitter account and Facebook page, where we can help create and manage dynamic, result-getting messages.

As the media landscape continues to change, you will continue to hear the term “hyper local,” which means tailoring media messages to a community or even neighborhood level. This is how you, the local businessperson, will get the most bang for your buck through social media marketing. OurNEWSCafe.com stands ready to help with your social media marketing.

Send an e-mail to publisher@ournewscafe.com with “send marketing information” in the subject line for more information on how OurNEWSCafe.com can work for you anywhere in the United States or Canada. Please include your current Web site URL (if you have one), your daytime phone number, a good time to call, your name, business name, business title and business address. An OurNEWSCafe.com representative will then contact you shortly.

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