This article has been provided by Brave Media internet Marketing Vancouver

While TinyURL has been around since 2002, it’s only since the increase in the popularity of Twitter that URL shorteners like TinyURL and bit.ly have seen their use rapidly increase. With its character limit, Twitter has made the service of taking a longer URL and transforming it into a manageable link quite valuable.

Twitter aside there are other reasons why URL shorteners are useful. For SEO purposes search engines look at the keywords used in the URL. However links that are too long and wordy are hard to categorize and difficult to share with friends in emails and social media sites. URL shorteners make it easier to share links and some services like tinyarro.ws even let users choose their own keywords.

Bit.ly has received a lot of positive attention lately because of its ability to track and compile link data. This comprehensive information is invaluable, as knowing your customers’ interests and what other sites they are visiting can allow you to create more targeted content resulting in higher conversion rates. (Click here for more info on SEO optimization)

All in all the best thing about URL shorteners is their ability to promote sharing. With the increased use of texting, smartphones and Twitter, URL shorteners allow for more content to fit in less space, which makes sharing web content that much easier.

Mashable talks about the top five best reasons why URL shorteners are useful such as the fact that they promote sharing, that they can provide users useful feautures, that they can be transformed into social media services, that they can track and compile click data and of course that they make links more manageable. Take a look at the complete list at http://mashable.com/2009/04/05/url-shorteners/

Related posts:

1. Hashtags on Twitter This articcle provided by Brave Media Internet Marketing Vancouver Hashtags are a useful tool that help you to organize and share your tweets with others. Just like adding keywords to...
2. What is Twitter and How Can I Promote My Business? What is Twitter? Twitter has gained popularity as one of the newest powerful Social Networking sites online today. If you’ve heard of other social networking sites such as LinkedIn, Myspace...
3. Three Priceless Content Tips for Writing on Twitter So You have twitter account, have followed a few people and are gaining followers, time to add some value and meet new people.  (Note, for the first few weeks I...
4. Online Social Networking 101: How Internet Marketers Should Use Social Media Sites that feature free social networks and social bookmarking are all the rage today. It can be a little tricky, however, when it comes to knowing which to choose....
5. Web SEO PPC is one of the favorable ways to make good money. If you are looking to advertise on the internet you should be aware of Web SEO PPC.If you are unacquainted to these terms then SEO is Search Engine Optimization and...