An important benefit that you can get from realtor websites if you have designed them appropriately is that a lot of the leads that you obtain from them will already be qualified.  Therefore, the function of your website is not just to produce leads but also to determine their qualification because it is only logical to focus on the leads who are the most qualified if you are fortunate enough to be deluged by many prospects.  However, you should also not forget to take care of the less qualified prospects because they might turn out to be actually qualified later on, so just focus first on the people who seem to be the most qualified first. 

The search engine optimization (SEO) strategies that you have to use on your website will in a way also serve as qualifiers because they allow you to focus on specific keywords and phrases that would target the category that you plan to focus on in real estate.  For example, if you have decided to focus on serving the needs of investors who want to purchase bank owned, real estate owned (REO), or foreclosure properties, you can target those keywords in your SEO so that the investors who want these kinds of properties could find their way to your website.

When you now have people going to your site, it is time to try to transform them into qualified real estate leads through the use of IDX MLS solutions.  These programs let them search all they want for those properties or homes that can meet their expectations and budgets in the different listings that are found in the Multiple Listing Service (MLS) and which are owned by several realtors.  Because your site visitors do not have to waste their time going to the various sites of the different realtors, this is a very valuable service to them.

Another qualifying tool that you can have in your website is the online form because it lets the visitors decide whether to let you contact them or not.  Usually, these leads want you to provide them with updates on a number of homes or properties so you should always be ready for that time when they have finally decided to make a purchase.  Meanwhile, you may have to use a contact management program that will automatically send the prospects the details that they want.  Another helpful tool that you may need is one that can assess the motivation level of every prospect and then notifies you through SMS if he has finally attained the level where he is prepared to make a purchase.

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