Many people in affiliate programs seem to think that once the sale is made, their work is done. Remember, as an Affiliate, your success is dependent upon your downline’s success. The initial sale is not the end of your involvement, rather it is the beginning of a longer process of coaching and team-building.

People joining affiliate programs tend to have big dreams, but sometimes they fail anyway.

Reasons Why People Fail to Become Successful Affiliates:

There are three main reasons why people fail to adapt to change, especially technological change:

1. Lack of Skills
2. Lack of Knowledge
3. Fear

Adopt the “Coach” Role & Mindset:

If you adopt the mindset of a “Coach,” you can dramatically improve your Downline’s performance along all three lines.

When someone joins an affiliate program there is generally a fairly big learning curve to overcome – new product(s) such as the just-released MaxPro System, new technology, and virtual relationships, all of which are especially problematic if your new recruit is a novice in the world of internet marketing (or marketing in general).  There’s so much to learn when you first start as an internet marketer: new jargon, tools and techniques, plus you have to learn the product itself.

If you ignore your new recruits, they can get very frustrated in a very short time due to information overload.  In fact, it can become so frustrating that many of these new affiliates will simply drift away, and never do anything to add to your bottom line.

Your bottom line will be a lot bigger if you invest some time with your new Downline team members, coaching and mentoring them.  Be proactive: actively help your team learn the products, and learn about the technical support and other resources available to them.

Chances are very good that you’ll also need to spend some time helping them learn how to market the product in this new Web 2.0 world of internet Blogs and Social Communities, which are new to many people.

You can take a passive stance, and hope that new recruits will contact you when they need help – or, you can be more proactive, and contact them to make sure that they have the knowledge and skills that they need to perform the tasks being asked of them.  Your initiative and personal contact will go a long way toward minimizing the fear, and especially, the “buyer’s remorse” that they might be feeling as they start this new venture.

Coaching is easier than you might think – you just need a positive attitude and a desire to build up your team members coupled with proactive behaviors on your part.  A small investment of your time to coach your downline will repay you many times over.

A very good starting point for collecting all the rest of the understanding about internet marketing that they’ll need is to have them join the Online Success for Beginners classes.

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