The effort that goes into article authoring is what persuades many online business people to oursource much of their article marketing efforts by hiring a writing professional. However, if you prefer to do your own writing and spinning, here are some tips that I can offer to increase the efficiency of your writing, always being mindful of the objectives of increased traffic to your site and improved search engine optimization (SEO).

* Dedicate a regular time at least once a week to write articles. This is usually a several hours during the weekend and possibly a couple of hours each working week depending upon my schedule. Currently, my weekly goal is four articles. With other writing commitments including my website, this sometimes is quite a stretch for me.

* Create an easy format that you can easily copy and paste your efforts into those sites where you regularly contribute. Record the following: (1) A title that meets the site’s policies such as www.ezinearticles.com of 100 characters (2) Word Count (3) Copyright Statement (4) Bio or Signature statement that meets the character guidelines (1101 for Ezine Articles) (5) key words (100 characters for Ezine Articles) (6) A table for key words to be used within the article and as search words.

The table is probably the most beneficial element within this format. As I write the article, I plug in phrases that I believe have high key word value. The table can be easily copied and pasted into a new article with similar key words. These key words then can be prioritized from highest to lowest and used as the keywords within the article submission site. By using the highlight tool, I can quickly determine what words are used within the article’s content.

* To the extent possible, write from your own experience. Many people use the web to locate answers to their questions, so your personal experiences actually lend credibility. In your articles, don’t be too concerned with selling; just begin to build a relationship with your readers in order to gradually convert them into customers. Feel free to incorporate a bit of humor, if the subject matter allows it. Again, remember you want them to want more and click through to your website.

* When selecting the topic, determine the focus through researching the keyword popularity. I try to keep my articles between 400 and 800 words depending upon the topic or subject.

* Upon completion of your article, find a colleague or friend and ask them for their opinion. I currently review many of efforts with two close friends. Suggestions are freely given and changes are made. The end result is always a much high quality of article.

Hopefully, these strategies will not only improve your Internet marketing through increased traffic to your web site, but will also improve the quality of your articles and potentially start to build those relationships with future customers or clients.

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