Success on the Internet and traffic go hand in hand. For your Web site, blog, e-mail or advertisement to generate any response or activity, people need to see it.

To paraphrase a philosophical question, if you build the world’s best Web site and nobody sees it, is it really there? You can go to the URL and see it to verify it’s there. But the information you published is not getting out if you’re the only one doing that.

As someone reading this search engines marketing article, you likely have an interest in learning how to increase your Internet audience. You may be asking, how do they know? It is not accidental that you found this article. It has been engineered, crafted and optimized so that it will show up in places on the World Wide Web that people who have an interest in this topic are looking.

This practice is commonly known as search engine optimization, or SEO. It is performed on articles, Web pages and Web sites. This article is the first in a series which will shed some light on SEO, which you can do yourself with some basic knowledge of Web interfaces and software.

This series of articles will cover the numerous facets of search engine optimization, and when we’re done, we’ll package them together for you in a step-by-step guide. We invite you to bookmark this site and follow this series in the coming days and weeks.

To start the series, we’ll cover the process needed to craft search engines marketing articles:

The first step in optimizing any article is choosing the “keyword phrase” for which you want to optimize. The keyword phrase is the word or words that people will be seeking information on under which your article will appear in search engines and elsewhere.

For best optimization results, the exact keyword phrase needs to appear at least once in the article for every 100 words. There are no guidelines for specific locations within the text for the keyword to appear, except that you should try to get it in the first 50 words that appear in the article, including the title. The keyword phrase “search engines marketing” appears at least six times in this article because it contains more than 500 words.

Make sure that you have a ratio of at least 1 percent, or one keyword for every 100 words. The 1 percent is a key measurement in the algorithms search engines use to determine the worthiness of an article to be ranked highly.

We recommend getting an accurate count of the number of words in your article by using the word count tool in your word processor. When done, check the number of words. This article consists of more than 500 words. The number of keyword occurrences must be one more than the number of hundred words (in this case, “5″). Therefore, this article, including the title, contains at least six instances of the phrase search engines marketing. It wouldn’t hurt to have one or two more, because it’s much better to have one or two more than needed than it is to have one or two less.

Next time, we’ll examine the importance of using hyperlinks within the search engines marketing article to SEO other Web sites that are important to you.

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